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A trademark can be a phrase, word, symbol, or design that is used to identify or distinguish a product. A service mark differs from a trademark as this serves as representation for a service as opposed to a product. For instance, brand names, slogans, or logos would be considered trademarks. For example, a common trademark you might see on a daily basis would be the “m” symbol and the slogan “I’m lovin it” underneath it. That represents McDonald’s logo and slogan, which is one of the largest fast food restaurant chains located all around the world.

Some common reasons why trademarks are beneficial to your business include:

  • They are effective communication tools.
  • They make it easier for customers to find you.
  • They allow business to utilize the internet and social media platforms effectively.
  • Trademarks can become a valuable asset.
  • They can become a bargaining tool. provided the information mentioned above and breaks each reason down.


Are You Considering Filing a Trademark Application?

Have you come up with a slogan for your business or a logo you wish to trademark? Trademarking can help protect your logo, slogan, or even your catch phrase from being used by another company who might sell a similar product as yours. To learn more about how you can obtain a trademark right for your product, the best thing you can do is meet with one of our reputable trademark and patent attorneys in South Carolina and allow them to explain the process to you.

Our trademark lawyers are full of knowledge and can provide you with the guidance you need so that you don’t make initial mistakes which could hold your trademark application up. A trademark application must be processed through the United States Patent and Trademark Office (USPTO) and they don’t exactly approve every application that is sent in. In fact, some individuals struggle with the process simply because they are missing vital information they didn’t know they needed. This is why it helps to have a professional such as a South Carolina trademark attorney assisting you with each and every step.


When Do Trademarks Expire?

Unlike a patent or a copyright, a trademark doesn’t have an expiration date. The only thing you need to make sure you follow through with is that you file the required documents and pay obligatory fees that are due on a regular basis. Aside from that, “as long as you continue to use the mark in commerce to indicate the source of goods and services,” the USPTO states that it can last forever.

If you wish to learn more about trademark basics, you can check out a brochure from the USPTO by clicking here.

As you can see, having a trademark on your logo or slogan can be essential to your business, especially if it grows into something much larger than you expected. So, if you want to increase your chances of getting your trademark application processed quickly without missing any steps, contact now. We feature only the best trademark and patent attorneys in the state of South Carolina and can help you get your free consultation scheduled with one nearby to you.

In the event you have another issue or question that needs addressing in regards to a trademark, patent, or copyright, our lawyers can assist you as well.